The Case of Conchi Mogedas at the April Fair
The case of Conchi Mogedas is one of the most recent examples of how online hate can turn around and become collective support for someone in a matter of hours.
Like she does every year, Conchi posted videos of herself in her flamenco outfits, but from day one she was criticized for wearing a flamenco dress and enjoying the April Fair.
Conchi’s “crime”?
Not conforming to traditional size standards for wearing a flamenco dress—which is curious, given that festival-goers see women of all sizes dressed in flamenco every year.
No one is surprised; it’s completely normal in the Andalusian cultural context. Yet, for some reason, a wave of negative comments focused on her physique emerged.
The problem wasn’t the dress, nor the event, but a much deeper issue: social pressure on bodies that don’t fit traditional standards and the freedom of users to insult with complete impunity.
These types of situations aren’t new for celebrities, but they’re becoming increasingly visible for anonymous profiles, like Conchi’s, due to the reach of platforms like TikTok or Instagram, which reach more people who are dedicated to insulting others.
Xuso Jones' Role in the Wave of Love
This is where Xuso Jones comes in. He decided to use his social media influence to issue a direct appeal to his followers, encouraging them to leave “nice comments,” as he put it, and to follow her.
The importance of the message lay not only in defending Conchi but also in inviting reflection on the real harm caused by hateful comments. This led both anonymous users and celebrities to follow Conchi and leave her kind comments, resulting in more positive comments than negative ones.
This type of intervention has a key effect on social media: redirecting the conversation to positively engage the community.
In other words, thanks to Xuso Jones, social pressure shifted from hate to support, and that is exactly what happened.
Body positivity and social pressure on social media
The case of Conchi Mógedas has reignited the debate about the body-positive movement and the acceptance of diverse body types. Have we made any progress as a society? Is this an isolated case?
Soon, television programs began to cover Conchi’s story, with the aim of bringing visibility to yet another case of cyberbullying. These included shows such as:
And now *Sonsóles* by Sonsóles Ónega on Antena 3.
Hoy en Día, hosted by Toñi Moreno on Canal Sur.
Córdoba Tevé on Córdoba television.
The digital newspaper Sevilla Actualidad.
Among other media outlets, they have sought to give a voice once again to a victim of hate on social media.
The truth is that we have made very little progress as a society; curvy influencers themselves explain that they have less work than influencers of a standard size, because brands still don’t want to associate themselves with curvy women.
Can we say that society and brands aren’t ready yet?
Clearly, no, they aren’t.
There is still resistance, especially in traditional or cultural contexts where aesthetics are very rigid.
What brands can learn
From the perspective of social media and brands, there is much to learn from the case of Conchi Mogedas and Xuso Jones. Here are our thoughts:
Crisis management on social media: how to turn a wave of hate into a wave of love and positivity.
A swift response can completely change the narrative.
The power of influencers, effectively leveraged for charitable causes.
They don’t just sell products and services: social media influencers like Xuso Jones also shape public opinion.
The importance of community and positive interaction.
Audiences aren’t passive; they react and amplify messages.
Taking a stand on social issues can strengthen your reputation if done right.
And as Xuso Jones said in his latest video, “Yes, I wish social media would always be used to help others and forget about the hate.”